Google Ads Campaign Optimisation for Cloud Solutions Provider

Client Overview

A global cloud-based enterprise software provider offering scalable solutions for businesses of all sizes. The client was looking to drive more qualified leads to their website through Google Ads, particularly focusing on improving brand visibility and reducing their cost per acquisition (CPA) for a variety of cloud products.

Challenge

Despite having a strong product suite, the client faced challenges with poor ad performance on Google Ads. Their campaigns were not generating the desired results in terms of click-through rates (CTR) and conversions. They had high traffic but not enough qualified leads, which meant they were spending significant ad budgets without seeing a proportional increase in sales.

Result

Increased CTR: By targeting more specific keywords and creating more relevant ads, we improved the client’s CTR by 25%, driving more qualified traffic to their website.

‍Improved Conversion Rates: The combination of better targeting and optimised landing pages resulted in a 30% increase in conversions from paid traffic.

‍Reduced CPA: Our strategic adjustments led to a 20% reduction in CPA, ensuring the client was getting a better return on their advertising spend.

‍Higher ROI: With improved targeting, optimised ads, and better conversion rates, the client saw a significant boost in ROI from their Google Ads campaigns, achieving the business objectives within a shorter time frame

Testimonial

“Next Route truly transformed our Google Ads campaigns. Their team understood our goals and delivered measurable results through careful optimisation and smart targeting. We’ve seen our leads increase while reducing our overall ad spend, and we’re now in a much stronger position in the market.”–
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